First, our favorite disclaimer here, as we’re getting ready to discuss something to do with compliance:
Disclaimer: The following information on specific laws and regulations does not constitute legal advice. As always, compliance with federal, state and local laws is ultimately your responsibility. We recommend that you consult with legal counsel to ensure your processes and procedures are fully compliant.
Lately there has been a lot of mention of privacy policies in the transportation industry in general. And if you attended yesterday’s monthly webinar series on Compliance (link coming soon), you would have heard that Tenstreet strongly encourages its clients to adopt and share one of their own as well. So what’s the deal?
I don’t operate in California. Why should I care?
And more importantly, simply because of the wide-reaching nature of the internet and technology, California residents are already likely to be visiting your website and/or using your app. Even if they haven’t yet, having a California resident stumble upon your website or app (or your IntelliApp), provide their PII, and then discover that you haven’t explicitly told them how you intend to use their data opens you up for a lawsuit.
What is considered personally identifiable information (PII)?
- First and last name
- Physical street address
- Email address
- Telephone number
- Social Security Number
- Date of birth
- Height, weight, hair color
- Anything else about the individual that’s collected online and stored
But it’s not enough to simply copy the contents of a template and throw it on your website. It’s a policy that you would be adopting, so a thorough review of your actual processes and procedures needs to be completed to ensure you’re accurately disclosing the protocols you have in place.
And if you really aren’t doing anything, a template is a perfect place to start outlining the things you will need to start doing so you stay compliant and true to the policy you release.
We at Tenstreet follow the always-changing legal landscape around the country, including how it affects our platform and our customers. And even though we never offer legal advice, we do tell our customers to talk to an attorney when we notice they could be doing something better (and we usually provide specifics). We believe this makes us unique in our competitive space.