Origins: A Look into the Software
We’re focusing on actionable data in the form of comparative results between your advertising sources. So we’ve taken a few stabs at this in the past – but the results were either too incomplete (print the reports on thin paper and hold them up to a bright light) or too hard to use (you had to […]
Origins: The Advertising Approach That Makes Sense
Advertising can be expensive. And as with most expensive purchases, advertising costs should be held accountable. In recruiting, advertising is ideally measured by hired drivers. But you cross a line somewhere when you say “calculating advertising cost per hire is a calculation” instead of a mixture of wishful thinking, oversimplification, and good intentions. How We Wish Advertising […]
IntelliApp Now: Hire More Drivers without Increasing Ad Spend
It’s generally accepted that drivers, especially good ones, have their pick of opportunities. The implication for carriers is that they are constantly competing to get drivers to choose them. Depending on the carrier, 75% of all candidates interact with more than one carrier at a time. A Slow Response = Wasted Ad Money Carriers invest […]
