Origins: The Advertising Approach That Makes Sense Continued
We’re focusing on actionable data in the form of comparative results between your advertising sources.
So we’ve taken a few stabs at this in the past – but the results were either too incomplete (print the reports on thin paper and hold them up to a bright light) or too hard to use (you had to invest a ton of time and be really into analytics to get any value). But we’re not satisfied with that. We’ve been working really hard at a new approach – an approach we call “Origins.”
One of the lessons we tried to use in developing Origins is that it’s a mistake to focus more on accuracy for its own sake, and lose sight of the real goal – understanding and improving the return on your advertising spending. To the extent you worry about getting to the right of the decimal place, you get a system that’s accurate and powerful but too hard and time-consuming to actually use.
So we’re focusing on actionable data – in the form of comparative results between your advertising sources – and not so much on academic precision for its own sake.
What Are the Big Elements of The Origins Tool?
- a customizable definition of the funnel
- define origins & spending
- back-end process that tracks individual driver progress automatically with no additional recruiter/driver work
Pull all the elements together and you get a system that tracks the progress of individual drivers finding their way to & progressing through your recruiting process. Or put another way, the system tracks your advertising spend & how each driver that comes through that advertising progresses through your recruiting department so we can understand what advertising is leading to what outcomes.
Want to learn more about Origins?
Contact your Tenstreet advisor for a one on one demo!