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WHY ARE MY DRIVERS LEAVING? ARE NEW HIRE EXPECTATIONS BEING MET? HOW CAN I KEEP MY DRIVERS HAPPY? WHAT IS MOST IMPORTANT TO MY DRIVERS? CAN I FIND OUT WHICH DRIVERS ARE ABOUT TO LEAVE?

TENSTREET HAS THE TOOLS TO INCREASE RETENTION.

TENSTREET HAS THE TOOLS TO INCREASE RETENTION.

The Problem:

Not understanding your drivers is one of the most expensive mistakes you can make.

Every time one of your drivers quits, you're saying goodbye to the time and money you've invested in marketing to, hiring, onboarding, and training that hire. For most carriers, that's thousands of dollars per driver - and if you can't figure out why they're leaving, you have no way to plug the leak.

Every time one of your drivers quits, you're saying goodbye to the time and money you've invested in attracting, hiring, onboarding, and training that hire. For most carriers, that's thousands of dollars per driver - and if you can't figure out why they're leaving, you have no way to plug the leak.

The Solution:

Tenstreet's engagement solutions clarify driver behavior and help you stay connected.

Our engagement tools help you understand what drivers actually care about so you can get the most out of your investment. Surveys deliver direct feedback from drivers so you can better understand if expectations are being met and take immediate action with new drivers at risk of leaving. Powerful data can remove the mystery of why truck driver turnover is high and indicate key areas where your company could improve. Rewards programs keep hires engaged by awarding points for milestones and positive behaviors, creating a “sticky” factor for your company and a more dedicated fleet.

Our engagement tools help you understand what drivers actually care about so you can get the most out of your investment. Surveys deliver direct feedback from drivers so you can better understand if expectations are being met and take immediate action with new drivers at risk of leaving. Powerful data can remove the mystery of why truck driver turnover is high and indicate key areas where your company could improve. Rewards programs keep hires engaged by awarding points for milestones and positive behaviors, creating a “sticky” factor for your company and a more dedicated fleet.

What Engagement Teams Love About Tenstreet

Insights surveys use standard sets of questions based off market research, taking the guesswork out of engagement and providing a clear look at a driver’s experience so you can understand where your company could improve. Surveys are pushed through Pulse, our driver-facing app, helping carriers reach more at-risk drivers, faster.

Carriers can determine tasks that drivers can complete to earn entries into weekly and monthly sweepstakes, gamifying behaviors they want to encourage and keeping drivers engaged and rewarded.

Our Rewards Program keeps drivers engaged and connected to you by letting you award them with points for key milestones, behaviors, and important anniversaries. Points can then be redeemed for gift cards at driver-preferred vendors.

Use Pulse Video Chat‘s video call technology to communicate live or leave video messages with your drivers. Video chat helps you to establish individual relationships with drivers, making them feel heard and giving you a personable way to communicate face-to-face while they’re on the road. Drivers can view these messages or take video calls right from the Driver Pulse app.

Our Interventions feature automatically flags drivers based on negative responses to surveys and assigns a team member to connect with that driver to listen to their concerns.

Video broadcasts offer the power of on-demand messaging to targeted groups of hired drivers, or to your entire fleet. Whether you are sending videos about new company changes or introducing clarity around an issue you’ve been getting a lot of questions about, Broadcast adds a human touch to your messages that make drivers feel less alone on the road. Drivers can watch Broadcast messages from their Driver Pulse App.

FleetCheck helps you surface new developments that may need immediate attention with a quick check-in. A weekly two-question survey gets sent to your drivers through the Pulse App to assess the overall health of your fleet. Designed to help keep your fleet running smoothly, address larger issues and improve communication overall.

Insights surveys use standard sets of questions based off market research, taking the guesswork out of engagement and providing a clear look at a driver’s experience so you can understand where your company could improve. Surveys are pushed through Pulse, our driver-facing app, helping carriers reach more at-risk drivers, faster.

Carriers can determine tasks that drivers can complete to earn entries into weekly and monthly sweepstakes, gamifying behaviors they want to encourage and keeping drivers engaged and rewarded.

Our Rewards Program keeps drivers engaged and connected to you by letting you award them with points for key milestones, behaviors, and important anniversaries. Points can then be redeemed for gift cards at driver-preferred vendors.

Use Pulse Video Chat‘s video call technology to communicate live or leave video messages with your drivers. Video chat helps you to establish individual relationships with drivers, making them feel heard and giving you a personable way to communicate face-to-face while they’re on the road. Drivers can view these messages or take video calls right from the Driver Pulse app.

Our Interventions feature automatically flags drivers based on negative responses to surveys and assigns a team member to connect with that driver to listen to their concerns.

Video broadcasts offer the power of on-demand messaging to targeted groups of hired drivers, or to your entire fleet. Whether you are sending videos about new company changes or introducing clarity around an issue you’ve been getting a lot of questions about, Broadcast adds a human touch to your messages that make drivers feel less alone on the road. Drivers can watch Broadcast messages from their Driver Pulse App.

FleetCheck helps you surface new developments that may need immediate attention with a quick check-in. A weekly two-question survey gets sent to your drivers through the Pulse App to assess the overall health of your fleet. Designed to help keep your fleet running smoothly, address larger issues and improve communication overall.

Get started with engagement tools designed to help you succeed today!

Driver Retention FAQs

Truck driver retention is one of the leading issues throughout the trucking industry. Understanding why truck drivers quit and what carriers can do about it means searching for creative truck driver shortage solutions.

Retention rates have never been lower, meaning carriers need to recruit, train, and integrate brand-new drivers into their fleets at an unprecedented pace. A lack of driver engagement is often seen as the root of the problem, but driver retention issues extend much further than that.

Companies must fully understand the driver retention meaning and work to understand why their drivers are leaving. Addressing these problems through comprehensive driver retention programs can alleviate these issues and improve the rate at which truck drivers remain with your organization, which saves your organization money in the long run.

Why do truck drivers quit, and what do those reasons mean for driver retention in the trucking industry?

According to the latest research, driver retention is the second most critical issue carriers face. Better management will lead to superior retention, and understanding why drivers quit is essential.

First, the trucking industry has suffered poor retention rates for decades. In 2019, turnover rates stood at a staggering 91%, with blame placed on poor pay and conditions.

However, there’s an important caveat to turnover. Unlike other industries, the American trucking industry does not necessarily see commercial drivers leaving the business when they quit. Job hopping has always been rampant.

Thousands of truckers have been forced out of the industry and off the road, but this is a short-term problem. It does not explain the lack of engagement or the industry’s fondness for job-hopping. Addressing the core reasons why drivers leave is the key to reducing turnover rates.

Truck drivers quit both their employers and the industry for several reasons. While the news may focus on one issue, there are often many causes for a driver’s departure. 

Much of the training content and technology available to carriers targeted at retention helps them to get inside the minds of their workforce. Here are a few of the issues that we hear often.

Poor Pay

The top complaint from most drivers? Pay. Getting enough miles to justify the long hours and time spent away from home always plays on a trucker’s mind.

It is no secret that the economy has softened, leading to a decline in the freight business. Offering competitive rates is the first step to securing drivers for the long haul.

Employers must keep up with what competitors in the industry are willing to pay – if a driver could earn more from working for someone else, he will likely leave for that opportunity. Offering competitive pay is step one to improving driver retention rates.

Lack of Home Time

Truckers may spend weeks away from their families at a stretch. Lack of home time has always been a common complaint from drivers, yet it’s only one part of the problem. Unpredictability is another issue.

Drivers have lives, and if their downtime is unpredictable, it makes it difficult to make plans with their loved ones and show up for important moments.

Explore ways to offer more predictability and consistency when you’re first recruiting. Think about your hiring area and freight density when planning routes to ensure you get your drivers home regularly.

Breakdown in Relationships

Truckers work alone on the highway. Their most important contact is their dispatcher or fleet manager. Ensuring good relations with this primary contact point is vital to keeping your drivers happy.

You need fleet managers and dispatchers who knows how to listen to drivers. With so many freight jobs available, drivers will not hesitate to move on if they find themselves at odds with their primary point of contact within the company.

Unhappiness with Unpaid Downtime

Dispatching and scheduling are common pain points for drivers. Perhaps the most common complaint of all is unpaid wait time when making a delivery.

Slow unloading times mean your driver is waiting around and not getting paid. Using the right management software lets you study average loading/unloading times and know how to handle route planning. 

Efficiency at both ends is critical for good driver retention.

Trucking Industry is Not What it Seems

Unfortunately, drivers often find themselves unprepared or ill-informed regarding what life is like as a professional truck driver.

Developing your own recruitment program that reveals the realities of the business and how it works can stop newbies from being pushed out the door within a few months.

Boosting driver retention is something you can get started on today. By using data-driven approaches like Tenstreet’s engagement tools to uncover points of contention throughout your business, you can address significant issues before they begin to cause dissatisfaction among your drivers.

As you’re getting started with putting a retention program in place, keep the following driver retention strategies in mind:

  • Offer Value – Value goes beyond money. Do you listen to your drivers? Are you giving them enough time off? Will you provide them with opportunities for advancement? Does your organization offer any workplace benefits?
  • Cultivate Collaboration – Drivers hate not being listened to. Build an organization that creates those two-way relationships. Ask for feedback from your drivers and take action based on those replies.
  •  Prioritize Health and Safety – Truck driving is one of the country’s most dangerous jobs. Make health and safety a priority through regular vehicle maintenance and training programs.
  • Recognize Great Work – Make your drivers feel valued by recognizing exceptional performance. Bonuses, extra time off, or simply calling out a high-performing driver are all useful for creating a workplace where everyone feels like they matter.
  • Emphasize WorkLife Balance – Long, lonely hours mark the trucking business. Emphasize work-life balance by giving drivers the flexibility they need to take some much-deserved time away. You might also want to think about company wellness programs.

 

Read Tenstreet’s blog on improving driver retention.

Learn More About Engagement