A successful recruiter understands that the key to recruiting new drivers is taking the time to nurture their driver relationships. However, with a busy schedule, there’s not always time to make every phone call.
Rehires are the perfect candidates for a far less expensive Drip campaign
Introducing Tenstreet’s fully-automated Drip Marketing service. Drip can easily eliminate the busy work in your recruiters’ current workload, track ROI, and, most importantly, improve candidate response rates. Drip targets the drivers you want to reach, and delivers texts* and emails to current and prospective drivers for you, helping to build your relationships with personalized messaging and branding.
Traditional advertising is expensive, and with reapply rates at over 40% each month, your advertising dollars are being unnecessarily spent on drivers already familiar with your company. Rehires are the perfect candidates for a far less expensive Drip campaign that can communicate your interest to eligible candidates, and save you money.
*for clients using Tenstreet’s texting service, and for drivers who have opted in to receive texts
What is Drip Marketing?
Drip marketing is a sequence of emails and text messages, typically referred to as a campaign, that are automatically sent out to candidates on a pre-scheduled basis, based on specific criteria.
What is a campaign?
A campaign is simply the combination of messaging, branding, and your call-to-action. They address a specific audience (candidates or drivers), a specific need (recruiting or retention), and generate interest in your company.
What are examples of common Drip campaigns?
Campaigns can be designed to create interest in your open positions, re-engage stalled drivers, or work to retain any drivers you may be at risk of losing.
Common examples target:
- candidates who have not responded to phone calls (no response)
- previous employees, left in good standing and now back on the job market (rehires)
- unqualified candidates who have recently or will soon become qualified (reconnect)
- status-specific candidates (e.g. Not Interested, No Response, etc.)
- candidates who have partially completed applications
- current or potential drivers on their birthday and/or on Veteran’s Day
- current drivers who have reached milestones (no accidents, 500K miles, etc.)
Step 1: Define your target candidates
These will be the current, prospective, or former drivers you wish to contact.
Step 2: Determine the number and frequency
A popular configuration set is to send four messages the first month (day 7, 14, 21 and 28), and one every month after that. However, we’ll discuss the best option for your business and purpose during our initial consultation.
Step 3: Design your campaign messages
You can either create a different message for each text/email, or use the same email/text for each communication.
Check out our Drip FAQs!
Additionally, we allow you to more accurately track your ROI by quantifying not just your direct response rate, but also your attributed response rate.