Job boards are the lifeblood of most carriers and their recruiters — reliably providing the recruiting pipeline necessary for carriers to meet their next round of drivers. With sometimes thousands of leads being amassed a month, recruiters own the arduous task of toiling through these leads one by one, weeding out the non-interested drivers. Not to mention the seemingly unavoidable loss of some leads that simply slip through the cracks – the nature of just about any manual process.
Job Board Scrubber to the Rescue
Think of Job Board Scrubber (JBS) as your new virtual recruiter – one that doesn’t need sleep, food, or a smoke break. JBS works tirelessly, nurturing every lead for you immediately after they apply (when they’re hot), and then again in a series of well-timed, personalized emails. Each email JBS sends includes attractive messaging about your company along with an invitation to complete your IntelliApp.
Instead of chasing down every job board lead that comes in, recruiters now can spend their time talking to the 6-11% of drivers who are actually interested (those who respond to one of JBS’s emails) and making human connections.
A Study on Job Board Scrubber
We conducted a study with eight of our clients who were graciously open to giving Job Board Scrubber a try. The results were incredible. Before Job Board Scrubber, recruiters successfully recruited an average of 4% of their job board leads using their old tried and true methods.
After launching Job Board Scrubber, clients saw that conversion rate double, triple and even quadruple in some cases. One company even experienced a 540% increased conversion rate.
The higher conversion rates proved that by focusing on the 6–11% of truly interested candidates, recruiters were able to then convert more full IntelliApps to hires.
Additionally, since emails are sent to every single job board prospect, leads never slip through the cracks. Every lead – every potential driver – is engaged.
A Second Study on Job Board Scrubber
As a slightly different way of looking at data, we also conducted a study to measure the effectiveness of clients of varying size who have subscribed to Job Board Scrubber compared with those who have not. We surveyed 14 carriers – 7 JBS clients and 7 non-JBS clients – and tracked their job board applications for three months (December 2021-February 2022). The results once again prove that JBS is more effective in converting leads to full IntelliApps than traditional outreach methods, regardless of size.
For the seven clients who were using Job Board Scrubber, recruiters saw that conversion rate increase by an average of 16%. One company even experienced a conversion rate 32% higher than a similar carrier not using Job Board Scrubber.
Even though our Job Board Scrubber users were receiving a smaller number of applications than non-JBS clients, they still managed to convert a higher percentage of leads to full IntelliApps. The higher conversion rates show that when recruiters dedicate their time to the right candidates, they can hire more drivers – even with fewer applications.
Our Most Effective Drip Campaign
If you’re using our Drip Marketing service, this might sound all too familiar to you. Job Board Scrubber is just one campaign available in Drip Marketing – in fact, it’s become our most effective Drip campaign for carriers advertising to job boards candidates.
In a side-by-side line up against other campaigns, JBS is always a top (if not the top) contender when it comes to converting subjects to full IntelliApps.
Tools to Analyze Efficiency of Campaign
Just like with any Drip Campaign, advanced reporting is included that provides a detailed breakdown on each mailing within each campaign, across each type of conversion (sent, read, clicked, started, completed, unsubscribed). You can see what’s really working and what needs to be tweaked.
These analyses also allow recruiters to prioritize contact with the remaining leads based on who has read an email or started an application, versus those who have not even opened it yet.
Simply put, it changes how your recruiters pursue leads. Recruiters actually spend most of their time recruiting—we love it when that happens!
Job Board Scrubber Key Features
- Free up recruiter time spent chasing non-interested leads
- Engage drivers instantly and automatically with a personalized touchpoint from your company
- Keep the driver familiar with your company’s name and message using automated emails
- Weed out the non-interested drivers
- Put an end to losing out on potentially good drivers (no more leads slipping through the cracks)
- Work more full applications instead of just lead apps
- Double, triple, and quadruple your conversion rates
- Reduce effort – put the labor onto a powerful tool
- Cut down dramatically on manual intervention, strengthening your process
- Prioritize remaining leads using advanced reporting
- Reinvest or save ad spend based on results
Hire Your Own Virtual Recruiter Today!
Ready to get your own JBS Virtual Recruiter? Reach out to your advisor or contact sales today at [email protected] or 877-219-9283. We look forward to hearing from you!